The SLACK story
SLACK was born 4 years ago. At the time, I was based in Hong Kong already after working in marketing for a number of years and finishing my sports marketing post in Reebok International AP.
Through mates in the US, I took up a part time consultancy position to help their US costume hats company, where I had to travel to their China factory quite often, and found myself surrounded by an array of amazing colourful fabrics. It was fantastic fun and exciting, what a visual overload!
On one of my many trips to the factory, I had a "miss home" moment, thinking back to all the good times growing up in Australia, when the memory of old vinyl comfy bean bags I used to have suddenly crept up, and I was literally sitting on top of a pile of psychedelic fabrics. The seed of SLACK was sewn.
The first design was created on a hot and humid Hong Kong evening not long after, sitting with mates on the most famous Lan Kwai Fong nightlife stripe in Central, Hong Kong. As a result of drinking one too many red wines while literally slacking off after a long hard day of work, I discussed my new SLACK universe with them, armed with pen and napkins.
The next morning, all sorts of weird and wonderful sketches were found on scraps of napkins in my back pocket. Lucky I guess I found them before the washing machine did.
This is SLACK™. Welcome to the SLACK family.